SM Food Group teams up with Ms. Philippines-Earth in pushing for a green lifestyle

Across the globe, we are faced with environmental problems and have started to feel the impact of global warming.  Indeed, there’s a pressing need to heighten green awareness and encourage green living in order to save the earth before it is too late. Collective small efforts by those who are genuinely concerned with earth's welfare will surely stir a big difference.

SM Food Group sees that it is about time to respond to this alarming state of the only planet we live in that is why it has partnered with Ms. Philippines Earth (MPE) 2012 and together save Mother Earth by great leaps and bounds. SM Food Group has actually been promoting the use of reusable bags and providing incentives to loyal SM Greenbag users but teaming up with MPE will surely take its green initiatives to the next level.

“This partnership is so apt given the current state of our environment. We believe that the delegates of MPE are not just beautiful but also have commendable green credentials that will help us push our advocacies for the environment,” said SM Food Group vice president Maria Lourdes Roque.

Recently, MPE 2012 delegates participated in the Earth Hour celebration in select SM Supermarket, SM Hypermarket and Savemore branches and played a key role in enlightening shoppers about adopting a green lifestyle. More branch visits and activities involving the delegates are in-store for SM shoppers week after week as the green campaign of MPE continues even after the Coronation Night.

“These young and very articulate ladies who lead a green yet stylish life will defintely have a strong influence especially on the youth and we are very happy that SM Food Group, through its wide audience and millions of shoppers, has given us the platform to spread green awareness,” said Carousel Productions, Inc. executive director Lorraine Schuck.

SM Food Group is a key proponent of progress and modernization but remains to be socially responsible by being very much in touch with two of its most important stakeholders – the community and the environment. SM’s partnership with MPE is actually one of the many environment related initiatives that the company has been doing to give back to its millions of shoppers nationwide.